Marketing Agencies: What Clients Value Most

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Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.

The report was based on data from a survey of 257 marketing professionals who work with agencies.

Respondents say the attributes they desire most in agency partners are creativity (55% cite it as an attribute they value), responsiveness (54%), execution (46%), innovativeness (41%), project management (26%), collaboration (26%), and data management (24%).


Client-Agency Challenges 



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